The National Collegiate Athletic Association is facing a suit brought by members of the 1983 North Carolina State University men’s basketball championship team over claims the organization misappropriated players’ publicity rights.
Ten members of the historic team, known as the “Cardiac Pack,” allege the NCAA profited from their 1983 national championship game victory, using their names, images and likenesses to promote the organization’s annual March Madness tournament “while paying them nothing,” according to a suit filed Monday in North Carolina Superior Court, District 10. Collegiate Licensing Co. is also named as a defendant.
The case comes just weeks after the ...
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