NCAA Sued by Athletes Over Names, Images, Social Media Deals (2)

The National Collegiate Athletic Association and its top conferences were hit with a proposed antitrust class action in California federal court Monday claiming they’re profiteering off of students’ names, images, and likenesses.

“The hard work of college athletes has translated into billion-dollar television deals, multi-million dollar coaching salaries, extravagant facilities, and lucrative commercial licensing and sponsorship agreements,” the lawsuit says.

“Although student-athletes produce the product that fuels this industry,” it adds, “these same young men and women receive only a tiny fraction of the revenues they generate, while continuing to face severe penalties for failing to abide by a labyrinth ...