Bloomberg Law
June 30, 2021, 9:53 PM

NCAA Sets National Rules for Athletes to Profit Off Images (1)

Bailey Lipschultz
Bailey Lipschultz
Bloomberg News

The National Collegiate Athletic Association adopted a stopgap policy that lets student athletes earn money from activities like social-media posts and autograph signings, reversing decades of restrictions.

The NCAA’s governing bodies on Wednesday approved the interim policy for athletes in all 50 states and across all three divisions. The organization rushed to come up with a solution just before new rules were set to take effect in at least 10 states.

Failing to act would have led to a jumble of rules that some colleges argued would create an unfair advantage for states where athletes can be paid. The move ...

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