NASCAR Accused of Sharing Site Users’ Viewing Data With Facebook

NASCAR is facing a putative class action alleging it violated federal video privacy law by utilizing Meta Platforms Inc.tracking tools to share its racing website subscribers’ viewing information with Facebook without consent.

NASCAR’s website shared subscribers’ full viewing history of its videos with Meta’s Facebook via the Meta Pixel, an embedded marketing tracking tool, according to the complaint filed Thursday in the US District Court for the Western District of North Carolina.

The seven named plaintiffs claimed that NASCAR at no point informs subscribers that their viewing history is being collected and shared, though it took “purposeful action” to ...