JioStar Eyes India Streaming Market Slice With Thrifty Offerings

JioStar, the entity created from the merger of Reliance Industries Ltd.’s media business with Walt Disney Co.’s local unit, is looking to capture a large chunk of the nation’s $28 billion entertainment market currently dominated by Netflix Inc. and Amazon.com Inc.

The streaming service aims to do that by offering affordable options for India’s cost-conscious consumers, Uday Shankar, vice chairman of the venture, said in an interview with Bloomberg Television’s Haslinda Amin on Friday.

The company, which claims to reach 750 million of India’s 1.4 billion people, will design digital products and solutions for what he described ...