IQVIA Holdings Inc. said it no longer plans to acquire California health advertising firm Propel Media Inc. after the Federal Trade Commission won its motion to temporarily block the deal last week.
The FTC sued in July to block the acquisition of Propel by IQVIA, the world’s largest health care data provider.
The agency alleged the deal would lead to further consolidation in the market for health care programmatic ads and drive up prices, part of a broader trend of more aggressive antitrust enforcement. The size of the purchase hadn’t been disclosed.
IQVIA in a statement said it maintains the ...
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.