The number of accounts trying to sell you stuff on social media keeps growing. According to one report, the influencer economy doubled in just the last four years.
Listen here and subscribe to On The Merits on Apple Podcasts, Spotify, Google Podcasts, Megaphone, or Audible.
But many influencers now find themselves vulnerable to potentially crippling legal risks and they are seeking, albeit grudgingly, to insure those risks. Bloomberg Law’s Daphne Zhang found that while the insurance industry is starting to offer products to these social media mavens, the price points aren’t aligning with the influencer world’s economic realities.
On this episode of our weekly podcast, On The Merits, Daphne talks about the unique legal risks online influencers face, and how failing to insure those risks can sink not just them but also the brands they work with.
Do you have feedback on this episode of On The Merits? Give us a call and leave a voicemail at 703-341-3690.
To contact the reporter on this story:
Learn more about Bloomberg Law or Log In to keep reading:
Learn About Bloomberg Law
AI-powered legal analytics, workflow tools and premium legal & business news.
Already a subscriber?
Log in to keep reading or access research tools.