Google’s Ad Empire Under Fire With US Antitrust Trial to Begin

Sept. 9, 2024, 12:00 PM UTC

Alphabet Inc.’s Google heads back to court Monday to face US Justice Department allegations that it manipulates the $677 billion display advertising market in violation of antitrust laws, just one month after losing a landmark ruling that it illegally dominates online search.

The DOJ and a coalition of eight states are accusing Google of acquiring over years the tools used to buy, sell and serve ads across the internet, locking up the technology behind website ads and harming publishers and advertisers.

The trial, which will take place in Alexandria, Virginia, marks the first case brought by the Biden administration ...

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