Google’s Ad Business Is Tailor-Made to Be Cut Apart: Dave Lee

Sept. 9, 2024, 10:00 AM UTC

One problem that quickly became apparent when Google lost its blockbuster antitrust trial last month was the question of an appropriate remedy.

While the Justice Department is considering calling for a judge to break up the company, it is difficult to imagine what that might practically look like and how such a move would do much to loosen Google’s dominance of online search.

In the search giant’s next antitrust battle, however, the potential lines of separation are much more distinct. On Monday, a court in Alexandria, Virginia, will sit down for the first day in the Justice Department’s case targeting Google’s ...

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