Alphabet Inc.’s Google has tweaked its advertising auctions to ensure it meets revenue targets, sometimes increasing ad prices by as much as 5%, an executive for the company testified Monday at a federal antitrust trial.
Jerry Dischler, vice president for Google’s advertising products, said the company frequently makes changes to the auctions it uses to sell search ads – the text and shopping promotions that appear at the top of a results page in response to user queries. Those changes can involve increasing the cost of ads or minimum spending on an ad, known as the reserve pricing, ...
