Google Postpones Phasing Out of Ad Cookies in Chrome Browser

Google delayed its plan to phase out cookies, software that lets marketers track users, in its Chrome browser this year, pushing to 2025 a move that will ultimately transform how advertisements are targeted on websites.

The Alphabet Inc. company said in a blog post Tuesday that it’s still working with the ad industry and regulators on the plan, including the UK’s Competition and Markets Authority, which is conducting a review of Google’s practices. Google said it hopes to eliminate third-party cookies early next year, provided it can come to an agreement with regulators.

“We recognize that there are ongoing ...