Google Offers More Ad Data to Publishers at DOJ Antitrust Trial

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said.

Testifying at a hearing in Virginia federal court Monday and Tuesday, Glenn Berntson — an engineering director for Google Ad Manager — said the company would be willing to provide website publishers with the underlying data for how its ad server decides what online display ad to show.

Providing “publishers with these detailed insights, I think, is a good idea,” Berntson said Tuesday. “The specifics is something we’d have to explore.”

Berntson ...