Google Offers Ad Tech Tweaks in €3 Billion EU Antitrust Fight

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

The Alphabet Inc. unit said in a blog post Friday it would give publishers options to set different minimum prices for bidders on Google’s Ad Manager platform, as well as boost interoperability across its ad tech services to give publishers and advertisers more choice and flexibility.

Despite the offer, the company said it still disagrees with the European Commission’s September decision and plans to ...