Google Delays Phaseout of Advertising Cookies Until 2023

Alphabet Inc.’s Google will eliminate advertising cookies in its Chrome internet browser by “late 2023,” the company said, pushing out a timeline that the $378 billion digital advertising industry is watching closely.

Google first pledged in 2020 to remove third-party cookies within two years, barring the software trackers that let marketers use browsing data from other websites. The company then began trials of software tools to replace cookies with a solution that allows ad targeting without identifying individual consumers or letting prices for online ads crater. The tools have received a lukewarm reception from some media and marketing companies. ...