Google Ad Tech Sale Offer Fell Far Short of Breakup DOJ Seeks

Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for the company said Monday, but a Justice Department proposal to force the sale of its advertising exchange goes much further.

Jeannie Rhee, an outside lawyer for the Alphabet Inc. unit, said the Justice Department is seeking a “full technical separation and divestiture” of Google’s advertising exchange, AdX.

The agency and Google are set to face-off in a two-week hearing starting next week about whether the company must sell off parts of its business after a judge ruled ...