Fanatics Signs Trading Card Deal With UFC for Topps Brand

Fanatics Inc. signed an exclusive deal to produce trading cards for the Ultimate Fighting Championship, part of its push to sign licenses across sports.

The multiyear agreement aligns the company’s Topps brand with the UFC once again after it lost the license to rival cardmaker Panini SpA in 2021. Financial terms of the deal weren’t disclosed.

The first cards under the new deal will appear in stores on Feb. 28 under the Topps Chrome UFC label, according to closely held Fanatics. UFC stars included in the set are Sean O’Malley, Leon Edwards and Alexa Grasso.

Fanatics stormed into the trading-card ...