Bloomberg Law
Aug. 4, 2020, 11:43 AM

Edgewell to Buy Cremo for $235 Million After Harry’s Deal Foiled

Nic Querolo
Nic Querolo
Bloomberg News

Almost nobody in the U.S. shaves anymore, so grooming companies are busying themselves another way: M&A.

Six months after the Federal Trade Commission sued to block the $1.37 billion merger of Edgewell Personal Care Co. and shaving-supply maker Harry’s on antitrust grounds, the maker of Schick has set its sights on a smaller target.

Edgewell on Tuesday said it plans to buy Cremo Co. in an all-cash deal for about $235 million. Edgewell’s Chief Executive Officer Rod Little says Cremo -- which sells men’s products like shaving creams and body washes -- has significant room to grow and that Edgewell ...