DOJ Poised to Rebuff Google Concessions to Avoid Antitrust Suit

The US Justice Department is likely to reject concessions offered by Alphabet Inc., clearing the way for an antitrust lawsuit over Google’s dominance of the online advertising market, according to people familiar with the matter.

While Google has made at least one settlement offer to the Justice Department’s antitrust division to address its concerns, the agency is poised to file a lawsuit in the coming weeks, two people said, speaking anonymously to discuss a confidential probe.

The division has been investigating Google’s practices in the ad-tech market since 2019 and in 2020 sued the company over its search operations. ...