Danone to Cut Aptamil Baby Formula Price Amid UK Antitrust Probe

Danone will cut the wholesale price of its Aptamil infant formula by 7% in the UK from Monday, after the country’s antitrust regulator launched a probe into rising prices in the market.

The French company’s price cut will only apply to its powdered Aptamil formulas sold in UK shops, but not liquid milks or its other brand Cow & Gate, a spokesperson for the company said.

In late November, Britain’s Competition and Markets Authority said it would review the price of infant formula after it found that consumers were choosing more expensive branded options. Prices for baby formula in the ...