Coles Group Ltd. and Woolworths Group Ltd., Australia’s two biggest supermarket chains, have been sued by the country’s competition regulator over claims they misled shoppers over discounting claims on hundreds of common products.
The Australian Competition & Consumer Commissionalleged the companies briefly inflated prices on popular goods such as Coca-Cola, Tim Tams biscuits and Colgate toothpaste before reducing them to the same or slightly higher than the original price.
“The discounts were, in fact, illusory,” ACCC Chair Gina Cass-Gottliebsaid in a statement Monday. “Many consumers rely on discounts to help their grocery budgets stretch further, particularly ...