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Apple to Ease Grip on App Store as EU Sparks Historic Pivot (2)

Dec. 13, 2022, 8:15 PM

Apple Inc. is preparing to allow alternative app stores on its iPhones and iPads, part of a sweeping overhaul aimed at complying with strict European Union requirements coming in 2024.

Software engineering and services employees are engaged in a major push to open up key elements of Apple’s platforms, according to people familiar with the efforts. As part of the changes, customers could ultimately download third-party software to their iPhones and iPads without using the company’s App Store, sidestepping Apple’s restrictions and the up-to-30% commission it imposes on payments.

WATCH: Apple may let alternative app stores on its iPhones and iPads.
Markets: The Close.”

The moves — a reversal of long-held policies — are ...