Apple Explores Using Google Gemini AI to Power Revamped Siri (1)

Aug. 22, 2025, 5:18 PM UTC

Apple Inc. is in early discussions about using Google Gemini to power a revamped version of the Siri voice assistant, marking a key potential step toward outsourcing more of its artificial intelligence technology.

The iPhone maker recently approached Alphabet Inc.’s Google to explore building a custom AI model that would serve as the foundation of the new Siri next year, according to people familiar with the matter. Google has started training a model that could run on Apple’s servers, said the people, who asked not to be identified because the discussions are private.

WATCH: Apple is in early discussions about using Google Gemini to power a revamped version of its Siri voice assistant.
Source: Bloomberg

The work is part of ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.