Apple CEO Visits China Amid Growing Pressure on App Store Policy

March 18, 2026, 9:48 AM UTC

Apple Inc. Chief Executive Officer Tim Cook showed up at a company event in China on Wednesday after the company lowered the fees it collects from app developers in the country earlier this month.

Cook attended a event at an Apple store in the southwestern Chinese city of Chengdu to commemorate the company’s 50th anniversary, the municipal government said in a post on WeChat. An Apple representative did not immediately respond to a request for comment.

The US company said last week that its typical commission on purchases will drop to 25% from 30% for its mainland China App Store, ...

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