All the Ways Google Is Coming Under Fire Over Privacy: QuickTake

Feb. 28, 2022, 11:42 AM UTC

The data that Google collects while we’re online underpins the $1.8 trillion valuation of its parent company, Alphabet Inc. Privacy campaigners have tried to limit its access to everything from search histories to user locations, yet it’s still able to monetize the digital profiles of billions of people. Now some U.S. states and consumer groups are trying to use the courts to force change. If the lawsuits succeed, it could help reshape the $300 billion digital-advertising industry and provide a template for restricting the power of giant technology companies.

1. How does Google make money from my data?

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