VW Halts US Audi Factory Plans as Trump Tariffs Hit Profits

Jan. 26, 2026, 10:08 AM UTC

Volkswagen AG’s plans for a possible Audi factory in the US aren’t progressing as President Donald Trump’s tariffs weigh and talks for local incentives haven’t yielded results, Chief Executive Officer Oliver Blume told Handelsblatt.

Europe’s biggest carmaker has considered adding a second American manufacturing site on and off for some time, including dating back to 2018 during Trump’s first presidency. Talks for an Audi plant have been ongoing, initially encouraged by subsidies making an investment economically viable.

That calculus has shifted as the Trump administration placed tariffs on European carmakers, Blume said in an interview with the German ...

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