Trump Mobile Joins the Oval Office Sales Parade: Timothy O’Brien

The president of the United States’ two eldest sons are getting into the mobile phone business.

Their company, Trump Mobile, is now offering a monthly plan, serviced by three existing telecommunications heavyweights — AT&T Inc., Verizon Communications Inc. and T-Mobile US Inc. Eric Trump and Donald Trump Jr., who are stewards of the family’s holding company, the Trump Organization, said they would also offer customers a “sleek, gold smartphone” that will be “MADE IN THE USA.” They’re pitching their new enterprise as “transformational.”

It really isn’t a transformational deal, however. Ryan Reynolds slapped his name on a ...