Temu, Shein See US Sales Drop in Week After Tariff Price Hikes

Shein Group Ltd. and Temu saw double-digit sales declines in the week after they raised retail prices to cover the costs of increased US tariffs, an initial sign that Donald Trump’s punitive trade measures have taken a toll on the shopping platforms’ popularity.

Shein posted a 23% drop in observed US sales during the week of April 25 to May 1, compared to the prior seven days when the price increases hadn’t set in, according to Bloomberg Second Measure, which analyzes credit and debit card data.

PDD Holdings Inc.-owned Temu’s sales fell 17% in the same period, ...