Hello Kitty Stock Overtakes Auto Giant Toyota in Turnover (1)

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s inclusion to the MSCI index and its perceived resilience to tariff risks.

A total of ¥2.1 trillion ($14.6 billion) worth of Sanrio shares were traded in May on the Tokyo Stock Exchange, more than double from last month and exceeding ¥1.7 trillion for Toyota, according to data released by the bourse Friday. Toyota’s turnover fell from ¥2.2 trillion the previous month.

“Content-related stocks that are resistant to economic cycles offer a sense of security” in an environment where companies face ...