First Brands to Sell 12 Brands Including Trico for $25 Million

March 27, 2026, 4:33 PM UTC

Bankrupt auto-parts maker First Brands Group agreed to sell some of its most-recognizable brands for $25 million after losing rescue funding and major customers.

PGI Northstar will also take on certain liabilities related to the 12 brands in the deal — which include Fram, Autolite and Trico — according to court documents dated Thursday.

First Brands, which recently had to shut down more factories, had been trying to sell the units while they were still operating. But potential bidders pulled out as orders dried up and the company ran out of cash to keep the businesses open, court documents ...

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