Whirlpool Tumbles as Tariff Delays Cause Outlook, Dividend Cuts

July 29, 2025, 2:36 PM UTC

Whirlpool Corp. tumbled as tariff uncertainty upended expected benefits from the levy regime, forcing the appliance-maker to slash its outlook and dividend to shore up its financial position.

The stock plunged as much as 14% in New York, the steepest intraday drop since January.

The reaction comes after the company — which operates brands including KitchenAid and Maytag — lowered its full-year profit target to $6 to $8 per share, from $10 per share forecast previously, according to a statement Monday evening.

In anticipation of US trade barriers being erected, Asian appliance makers increased their exports into the North American ...

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