Utah Republicans Advance Digital Ad Tax Bill, With Reservations

A Utah senate committee voted to advance legislation that would impose a 4.7% tax on digital ad revenue collected by Big Tech companies, despite concerns it could put the state in the same legal crosshairs as other states that have pursued similar levies.

The bill (SB 287), introduced last week by Sen. Mike McKell (R), the majority assistant whip, would apply the annual tax to companies that earn at least $100 million globally from targeted advertising, depend on those ads for at least 50% of their annual revenue, and collect at least $1 million from ads served on ...