Stellantis CEO Struggles to Sell Jeeps in the Golden Era of SUVs

After years of earning envy-inducing profits by way of relentless frugality, Stellantis NV’s Carlos Tavarescut too deep.

The owner of the quintessential sport utility vehicle brand is having trouble selling Jeeps at a time when SUV demand has never been better. Its Ram pickup division has swiftly gone from challenging General Motors Co.’s Chevrolet to sliding in the sales rankings. The only model Chrysler is still producing is a minivan.

A relatively bare cupboard caught up with Stellantis in the first half of the year, culminating in a disastrous set of earnings results this week. ...