Privacy, Security Clash as Companies Seek Proof Users Are Human

December 20, 2024, 10:04 AM UTC

The rise of AI and deepfakes is pushing companies from banks to health-care providers to explore new age biometric tools which promise to spot impersonators compromising personal accounts, setting up a Faustian bargain trading privacy for system security.

A growing array of authentication solutions, dubbed “liveness detection” tools, has followed the explosion of remote customer onboarding and staff hiring—accelerated by the Covid-19 pandemic and accompanied by a new era of social engineering and digital impersonations, recently using artificial intelligence. New York’s Department of Financial Services advised companies in October and November to deploy identity authentication tools that can withstand AI-generated ...

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