DEI Drops ‘E’ to Shield Diversity Efforts. Can It Mute Outrage?

Nov. 4, 2024, 10:00 AM UTC

Corporate executives don’t talk about diversity, equity and inclusion like they used to.

And for good reason: Companies don’t want to be the next target of conservatives on X, in the courtroom or during their annual meetings.

Taking hold after George Floyd’s murder by police in 2020, DEI held the promise of boosting companies’ bottom lines, retaining employees at higher rates and bestowing the anti-racist badge. What companies didn’t expect were claims that DEI made them racist, by supplanting a meritocracy of working hard to get ahead.

Harley-Davidson Inc., Lowe’s Cos. and Ford Motor Co. were among the big-name ...

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