Bloomberg Law
Nov. 1, 2021, 8:16 PM

South by Southwest Adds Heineken Top Lawyer Ahead of Live Events

Brian Baxter
Brian Baxter

SXSW LLC, which puts on the South by Southwest festival each year, has hired J. Carlos Kuri to be its new general counsel.

Kuri spent the past year as chief legal officer for Heineken USA Inc., a unit of the Dutch brewery giant. At SWSW, he succeeds Heather VanDyke, who in August said she would step down from the Austin, Texas-based company to start a family.

SXSW spokesman Brett Cannon confirmed Kuri’s new role. Kuri was hired as legal chief last month, according to information on his LinkedIn profile and archived internet records from SXSW’s website. Kuri didn’t respond to ...