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Molson Coors Loses Bid to Escape Hard Seltzer Trademark Case

Dec. 16, 2020, 3:53 PM

Claims that Molson Coors Beverage Co.'s Vizzy hard seltzer infringes Future Proof Brands LLC’s Brizzy hard-seltzer trademarks survived Molson’s motion to dismiss in Texas federal court.

Future Proof Brands LLC has sold Brizzy since 2019. and Molson launched Vizzy earlier this year. It sued Molson for trademark infringement in February, arguing the new Vizzy line was likely to confuse consumers.

The U.S. District Court for the Western District of Texas said its March ruling rejecting Future Proof’s request for a preliminary bar on Vizzy sales also supported its Tuesday opinion, even though the March ruling was in Molson’s favor. The ...