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Elon Musk Crafts New Master Plan Before Tesla Pulls Off Old One

July 27, 2022, 1:30 PM

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At some point, Elon Musk is going to blog again.

Four months have passed since the chief executive officer of Tesla tweeted he was working on a third “master plan” for the electric-car maker. Parts one andtwo were playful, endearing and hugely effective in burnishing Musk’s reputation as a visionary, ginning up excitement among investors and prospective hires. Who wouldn’t want to do good for the world by making a difference in global carbon emissions? Does ambition get any bigger than disrupting every major ...