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Stoners Emerge as a New Target for Marketers: Cannabis Weekly

March 7, 2021, 3:00 PM

Cannabis use is taking off at the same time that quarantines are reshaping consumer behavior. That could mean big opportunities for other industries looking to capitalize on pot’s growth.

It’s not just snack-food makers that stand to benefit -- though the munchies have indeed led to higher sales in states where recreational use is legalized. A new study from market research firm Mintel suggests a whole new set of cross-promotional cannabis opportunities is on the horizon for companies not put off by the stigma around a federally illegal drug.

“There’s a broader opportunity for media and music companies to connect ...

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