Bloomberg Law
Feb. 11, 2021, 4:34 PM

NHL Drafts Amazon for Data Upgrades as Sports Go High Tech (1)

Kevin Orland
Kevin Orland
Bloomberg News

After years of making inroads in sports ranging from baseball to soccer, the computers are taking over hockey now too.

The National Hockey League signed a deal with Amazon.com Inc. for advanced data, analytics and video capabilities to give fans and teams high-technology features that have already filtered into other sports. That could be a selling point for legions of hockey-lovers whose only choice during Covid has been to watch games from home.

Soon the speed of a puck may appear on viewers’ screens or they may see analytics predicting the outcome of a face-off or the probability of a ...

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