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Google’s Search Ad Embrace Crushes Online Travel Agents

Nov. 8, 2019, 11:00 AM

Google’s moves to cram the top of its search results with more and more advertising is hammering the online travel industry, one of the company’s biggest customers.

Expedia Group Inc. fell the most in 14 years on Thursday and TripAdvisor Inc. dropped the most in two years after the companies put reported dismal third-quarter results and laid the blame on Google. Booking Holdings Inc.’s shares dropped 8%, too, wiping out a combined market value of more than $13 billion from the three online travel agents.

Google dominates the online search market, with at least three quarters of the market. ...

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