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Google Sues Alleged Scammers Over Fake Business Profile Services

Nov. 29, 2022, 12:56 PM

Alphabet Inc’s Google LLC is suing GVerifier Technologies LLC and Shri Hari GoMarketin LLC, alleging the Ohio-based companies have been operating a large-scale scam to trick small business owners into paying fees for otherwise free Google profiles.

“Business Profile owners are not—and have never been—required to pay Google to claim, verify, maintain, or manage their profiles,” Google says.

The lawsuit, filed in the US District Court for the Southern District of Ohio on Tuesday, alleges trademark infringement and false advertising, among other state and federal claims.

Over approximately the last year, Google has received “hundreds and hundreds” of complaints from ...