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Facebook Prepares for Wave of Influencer Marketing in Politics (1)

Feb. 14, 2020, 10:56 PM

Facebook Inc. is trying to clarify how it will handle a new wrinkle in the world of digital political advertising: politicians paying influencers to post on social media platforms like Instagram, which it owns.

In the past, political entities were technically barred from offering money for posts, which has become a common practice for marketers. But Facebook is changing its policy after a New York Times report this week about how Michael Bloomberg’s presidential campaign is paying Instagram creators to make and distribute posts making him “look cool.”

(Bloomberg is the founder and majority owner of Bloomberg LP, the parent...

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