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Home Depot, Motel 6 Drop Agency Over Founder’s Racist Remark (2)

Oct. 14, 2020, 9:15 PM

A number of consumer companies are cutting ties with advertising agency Richards Group after a report that its founder made a racist remark about a proposed Motel 6 ad campaign.

According to Ad Age, Stan Richards, 87, said the suggested ad for the motel was “too Black” and wouldn’t resonate with the chain’s “significant White supremacist constituents.” It took place during an internal meeting at the agency last week, the motel chain said.

Glenn Dady, principal and creative director of Richards Group, said in an emailed statement the agency’s “brand has been tarnished.” Dady was named as Stan ...

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