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Trek Falsely Hyped Helmet’s Concussion Safety, Suit Says (1)

Jan. 7, 2021, 4:07 PMUpdated: Jan. 8, 2021, 9:46 PM

Trek Bicycle Corp. was hit with a proposed class action Thursday in the Southern District of New York alleging the company’s Bontrager WaveCel helmets don’t live up to the promise of greater concussion protection.

Trek marketed the helmet as capable of reducing the incidence of concussions when compared to other bicycle helmets available for sale from other makers that cost much less, the complaint alleges.

The company’s promise is “false or deceptive” because their helmets don’t provide the promised protection.

“In fact, objective and reliable research shows that claims of concussion reduction related to bicycle helmets are not valid and ...