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SweeTARTS Label Change Provides Value, Plaintiff, Maker Say

Jan. 22, 2020, 3:19 PM

A class settlement requiring the SweeTARTS label to stop saying the candy has no artificial flavorings protects class members from further exposure to allegedly misleading advertising, plaintiffs said in a filing to the Ninth Circuit.

Jessica Littlejohn and SweeTARTS maker Ferrara Candy Co. filed separate briefs urging the U.S. Court of Appeals for the Ninth Circuit to uphold the settlement over objector James Copland’s challenge.

Littlejohn alleged the marketing was deceptive because SweeTARTS contain synthetic malic acid to impart their characteristic tart taste.

Ferrara agreed to drop the phrase and to identify “dl-malic acid” as an ingredient in any SweeTARTS...

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