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Procter & Gamble Can’t Flush Class Status Down the Drain

Aug. 4, 2017, 9:13 PM

Procter & Gamble Co. can’t flush class status in a suit alleging it deceptively markets “flushable” personal wipes (Pettit v. P&G, 2017 BL 271958, N.D. Cal., No. 15-02150, 8/3/17).

The U.S. District Court for the Northern District of California Aug. 3 certified a class of California consumers who alleged they overpaid for Charmin Freshmates wipes that turned out not to be flushable.

It rejected Procter & Gamble’s argument that plaintiff Jamie Pettit had to show consumers would all interpret the meaning of “flushable” the same way.

Pettit alleged while Freshmates would be considered “flushable” in that they generally ...