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Nestle Purina, Others Win Pet Chow Row

May 7, 2018, 4:25 PM

Nestle Purina Petcare Co., Big Heart Pet Brands, Inc., and others beat back Wysong Corp.'s challenge alleging they lured its customers away with deceptive pet food packaging.

Wysong, a small specialty outfit, alleged the larger companies use pictures of premium ingredients such as chicken breasts, when the food is made with less costly meat trimmings.

That steers buyers away from Wysong’s wares, it alleged in a suit against six competitors under the Lanham Act, which prohibits false advertising.

U.S. consumers spent $29.07 billion to feed their pets in 2017 and were expected to spend $29.88 billion in 2018, according to ...