Product Liability & Toxics Law News

Juul to Cut 650 Jobs, Slash Expenses as It Scales Back Marketing

Nov. 12, 2019, 2:29 PM

Juul Labs Inc. will eliminate 650 jobs and freeze hiring, part of a plan to cut $1 billion in costs as it pulls back on marketing and tries to get its vaping device cleared for sale by U.S. health regulators.

The San Francisco-based e-cigarette company has become a target of government regulators attempting to stem an epidemic of new, young nicotine users who have flocked to the sleek device despite in many cases never having used cigarettes.

Juul, facing an existential threat to its business, has responded by changing CEOs, limiting its marketing and lobbying, and stopping sales of flavors...

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