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Juul Class Suit Proceeds Linking E-Cigs to Kids’ Addiction

Oct. 31, 2018, 7:33 PM

Juul Labs Inc. must continue to defend itself from class allegations by teens and others that the e-cig company’s marketing practices are deceptive and hook them on nicotine.

The high-profile case is on behalf of a would-be national class of adults and minors. It accuses the company of falsely advertising e-cigarettes and “pods” as providing a less addictive alternative to cigarettes, and of withholding information about negative health effects.

The marketing leads teenagers into lifelong nicotine habits, the users, known as “Juulers,” allege in their suit in the U.S. District Court for the Northern District of California .

The ruling ...