Bloomberg Law
Free Newsletter Sign Up
Bloomberg Law
Welcome
Go
Free Newsletter Sign Up

Juul Class Actions Over E-Cig Marketing Consolidated

Nov. 28, 2018, 9:12 PM

Three proposed class actions against Juul Labs Inc. over electronic cigarette marketing will now proceed together, a federal court in California said Nov. 27.

Bradley Colgate and others alleged in the first of the suits that the e-cig company’s marketing practices are deceptive and hook them on nicotine. They filed it in the U.S. District Court for the Northern District of California on behalf of a would-be national class of adults and minors.

The suit accuses the company of falsely advertising e-cigarettes and “pods” as providing a less addictive alternative to cigarettes, and of withholding information about negative health effects. ...